Case Studies
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Practical Use of AI: Micro Case Studies
These short case studies highlight practical ways I use AI tools to support research, analysis, communication, and decision-making. Rather than replacing human judgment, these tools help me reduce manual effort, move faster through early exploration, and focus more time on…
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Led the strategy definition phase for a website redesign
A retail leasing company had growing engagement from shopper users. I helped them determine how their site should evolve to support shoppers without compromising the needs of its core leasing audience.
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Led a project that reduced ticket load on an internal team
Allowing Customer Support reps to make minor configuration adjustments dramatically cut down on the amount of time needed to make these updates.
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Solved user and business problems while reducing project scope
A small update to the product led to a 9.4% reduction in exports-related Data Support team tickets.
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Designed and implemented Product Design team project process
After a few years of experimentation with how we handled projects, my team was ready for a concrete and refined process tailored to supporting large and complex asks.
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Created shopper research report for automotive sector
I produced this report as part of the Product Design team initiative to become more informed about our users and make more data-driven decisions. This report rolled up persona and other research into one easy-to-reference document.
