Hello
I’m Sierra
I am a UX Strategy and Design Operations leader, specializing in leading projects for B2B enterprise software. Along with 11+ years of experience in the UX space, I bring a passion for process and systems thinking, and a genuine desire to practice servant leadership.
Brands I’ve worked with
Quick Stats
10+
years of experience
At agencies, mid-size corporations, and start-ups
12+
Digital experiences optimized
Across websites, web apps, mobile apps, and desktop software
8+
Industries worked with
Including financial services, software QA, marketing automation, and commercial retail
Featured Case Studies
Reduced ticket load on an internal team
I lead work on a feature which allowed support teams to quickly make customer-requested configuration adjustments to a website widget.
Key Stat
70%
reduction in support tickets
Reduced project scope and support team workload
Used qualitative and quantitative insights to guide changes that reduced ticket volume and improved team efficiency
Key Stat
9.4%
reduction in support tickets
Drove strategy and requirements for website redesign and build
Validated assumptions, reduced risk, and compiled recommendations and a statement of work to guide a large-scale rebuild
Key Outcome
Reduced scope and a focused roadmap
Philosophy & Approach
I’m passionate about helping people build better products that support their business, and more importantly, their end users. I believe in a human-centered approach to just about everything – when we help our fellow creatures, we make a better world for all of us.
A few guiding ideas I follow:
1. Put people first
2. Change happens from the bottom up, so listen to those you work with
3. Be generous with explaining what you do and why you do it
4. Be transparent about what you can and will do with information you get
5. Show people that you are working to make ideas realities
Testimonials
“Sierra played a key role in my professional development, coaching me through my transition into a Senior UX Designer role. Their leadership style fostered collaboration and creativity, making our team stronger and our work more effective.”
Olivia Rosario
Sr. UX Designer at DealerOn
“[Sierra has] a wealth of experience designing solutions from early stage startups to mature multi-product companies.”
Dmitry Fonarev
Founder at Kubeshop