SIERRA WILLENBURG
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Led a project that reduced ticket load on an internal team by over 70%
Used research to guide project direction and solve user problems
Designed and implemented Product Design team project process
Created shopper research report for automotive sector
Evaluated the performance of a new page layout
Redesigned on-boarding and information architecture for an API testing tool
Created a user journey map and UI concept for Veritas Genetic’s app
Collaborated on user journeys and UI mock-ups for Bank of America’s budgeting tools
